Practical AI for Business

Unlock productivity, streamline operations, and elevate your team with real-world AI solutions.

Human-first. Business-savvy. Tech elite.

We Bring AI Down to Earth

AI doesn't need to be abstract, intimidating, or reserved for Big Tech.

We help real businesses adopt AI in ways that make immediate, measurable impact.

AI Consulting for Modern Businesses

We help small and mid-sized businesses navigate AI with confidence and clarity.

Education

Understand what AI can actually do for your business in plain English. Practical workshops and briefings tailored to founders, executives, and frontline teams.

Audit

We assess your workflows, tech stack, and bottlenecks to pinpoint where AI will create the most value—starting with productivity, engagement, and efficiency.

Implementation

Whether it's automation, AI agents, or voice interfaces, we help you roll out the right solutions—fast, affordable, and grounded in business goals.

Client Testimonials

In just a few hours, we had a roadmap for where AI could deliver real ROI. It wasn't theory—it was action.

CEO

Logistics company (PE-backed)

Their combination of deep technical understanding and real-world business savvy is rare. It made AI feel accessible for the entire team.

Managing Partner

Mid-market PE firm

We thought AI was something only big tech could afford or understand. Now it's saving us hours each week and helping our team focus on what really matters.

COO

Regional services firm

Team

Phillip Gales

Phillip Gales

Co-Founder

Phillip is a serial tech entrepreneur, Harvard MBA and Cambridge MEng. He has worked with numerous tech companies in a variety of heavy industries building succesful AI products and solutions.

Andreas Düss

Andreas Düss

Co-Founder

Andreas is an industry authority on AI applied to food and agriculture. He built and sold Nourish Food Marketing, founded 6 Seeds marketing consulting, and is a visiting lecturer at Ivey Business School.

Case Studies

goCPG AI Expert interface image

AI Experts for CPG Brands

Agentic AI for food and CPG brands to provide advice and connections.

It is extremely challenging to build food and consumer-packaged goods (CPG) brands, and their founders seek expert guidance and advice from various sources.

The client wanted to build AI Experts trained on their personal experience, documents and expertise.

We built and deployed AI Experts that the founders could easily interact with via text, WhatsApp and phone calls. This work developed into a network of experts and connections, including Accelerator, Distributor, Store and Retail Chain partners.

Our AI Experts are actively mentoring, guiding and connecting food and CPG founders to help them build successful brands.

Automated Research Calls

AI voice agents autonomously called thousands of retail stores gathering data.

The client needed to gather data on key decision makers and stock levels at thousands of retail stores across North America.

Previously this work had been done manually by humans placing calls and emails to the retail stores themselves, but this was both expensive and results were sparse.

We built AI voice agents that were able to autonomously make calls to the retail stores. The agents had personas and could handle complex interactions, including call-trees, handing off to other employees, and detailed questions.

This solution enabled the client to gather very large amounts of data, accurately, at low cost. Specifically, the agents placed around 400 calls per hour, at a cost of around 2cents per call, and accurately gathered the required data in 32% of interactions.

Image illustrated AI calling agents placing automated calls to retail stores

Oil & Gas Data Analysis

Optimizing oil and gas well placement, drilling and fracking.

Oil and gas wells typically cost $15+ million to drill and hydraulic fracture. There are extremely large volumes of data available to help in this process, but typically it is unstructured and inaccessible.

We built AI systems to ingest, structure and make decisions based upon publicly available data on 60,000 oil wells. This included aspects of OCR, data structuring and developing a customer neural network.

Our AI algorithms were able to optimise oil production by around 15%, leading to an average per-well increase in revenue of around $6mln.

Clients in this project included oil and gas companies and their private equity investors.

Automated Broker Emails

Developing "AI Sales Brokers" for the CPG industry.

Food and CPG brands often use sales brokers to help connect them with stores and retail chains. However, these brokers are expensive and often cannot deliver the sales promised.

The client was experimenting with AI automations in the CPG industry, and wanted a propotype of an "AI Sales Broker" building that could perform the tasks of a sales broker automatically.

We built and developed an automated AI-generated sales system, including building agents to generate emails and reply to responses. This prototype was deployed with 25 paying customers, and the client is successfully building an AI tech company based upon the results of this experiment.

Image illustrating AI generating and sending sales broker emails